Audi x Ken Block
Introducing the S1 e-tron quattro Hoonitron
Audi Sport is the high-performace car manufacturing subsidiary of Audi. Founded in October 1983 as quattro GmbH, it primarily specialises in producing high performance Audi cars and components, along with purchaser specified customisations.
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Director Kai Klinke @kaiklinke
DP Kai Klinke @kaiklinke
Agency Rebel Media
Production Rebel Productions @rebel_productions_com
Color grading the S1 e-tron quattro Hoonitron was very challenging, because there are basically just two colors - red and shades of grey. Director Kai Klinke wanted the car to pop out and look as sharp as possible. With a grey car in a grey set it's a bit of a challenge to do that. We ended up adding a lot of artificial midtone detail on the cars livery and also darkened the set as much as possible.