Audi x Ken Block

Introducing the S1 e-tron quattro Hoonitron

Audi Sport is the high-performace car manufacturing subsidiary of Audi. Founded in October 1983 as quattro GmbH, it primarily specialises in producing high performance Audi cars and components, along with purchaser specified customisations.

Visit client website

Director Kai Klinke @kaiklinke
DP Kai Klinke @kaiklinke

Agency Rebel Media
Production Rebel Productions @rebel_productions_com

Color grading the S1 e-tron quattro Hoonitron was very challenging, because there are basically just two colors - red and shades of grey. Director Kai Klinke wanted the car to pop out and look as sharp as possible. With a grey car in a grey set it's a bit of a challenge to do that. We ended up adding a lot of artificial midtone detail on the cars livery and also darkened the set as much as possible.