Genesis

G70

Genesis (제네시스) is the luxury vehicle division of the South Korean manufacturer Hyundai. Initially envisioned along with the plan for Hyundai's new luxury sedan, the Hyundai Genesis, in 2004, the Genesis brand was officially announced as an independent marque launching their first standalone model in 2017.

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Director Holger Jaquet @holger_jaquet
DP Ekkehart Pollack @ekkehart_pollack

Agency Innocean Worldwide
Production Markenfilm Crossing @markenfilmcrossing

I colored more than 20 films for the 2020 Genesis G70. Due to the Covid-19 pandemic I was forced to work from Germany via a realtime remote connection to Seoul, Korea.